grads brand new service
Wharton School MBA classmates Todd C. Peterson and
John Ulrich started Foster Chamberlain nearly a year
ago, they wanted something different for their Philadelphia-based
company works across industries for companies ranging in
size from Fortune 500 multinationals to venture capital-backed
startups, helping launch new products and businesses.
of people do that, Peterson admits, but few offer "EXTRAPRENEURSHIP"
services, a business-development service mark term now registered
to Foster Chamberlain by the U.S. Patent and Trademark Office.
approval marks a major step toward achieving Foster Chamberlain's
vision of "branding entrepreneurship," Peterson
what is this new term? It's certainly not "intrapreneurship,"
which Peterson defines as the entrepreneurial talent hidden
inside corporations. "Why should companies confine
their search for entrepreneurial talent within the firm?"
Peterson inquires. Foster Chamberlain can provide "contract
entrepreneurs," business professionals who have refined
their skills with practice outside the company.
what's in a name?
how popular 're-engineering' was a couple of years ago?"
Peterson counters. "CSC/Index, a very prestigious consulting
firm, built an entire business around that term. When they
did, the phones began to ring."
Chamberlain hopes to do the same, and with an additional
principal and two contract employees in the firm, they are
on their way to doing just that.
words abound, Peterson says, but "EXTRAPRENEURSHIP"
is special, he insists.
a nice, logical progression from intrapreneurship which
fits nicely into this firm's plans," Peterson says.
"Branding is a subset of EXTRAPRENEURSHIP," he
adds. "But in addition, we can help with operations,
pricing or anything you associate with starting up a new
process or business."
would think more people would know about this, but think
one challenged it when we registered the term," Peterson
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September,1998 - Small Business News